Posh Pets
Overcome the barriers of understanding pet costs so that new owners provide the care their new best friend needs.
Client: TBWA
INSIGHT
“My dog eats better than I do”
CREATIVE PROPOSITION
Posh Pets
IDEA
Create a fake luxury pet care brand to raise awareness of the shocking costs pet ownership brings. Use the pet care brand to educate and create a “slap in the face” effect with the unexpected pet costs.
