Inspire and empower Gen Z & Millennials to take positive action on the climate.
Client: Sky Creative
SKY 0
CHALLENGE
Climate change can feel overwhelming, this is something SKY 0 wants to tackle, by educating the younger generation and work towards a carbon neutral future.
INSIGHT
Gen Z believe that one person’s effort doesn’t make a difference on the climate.
CREATIVE PROPOSITION
Make small things big.
Idea/CTA
To encourage Gen Z to start doing the small things in order to make a big difference.
